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  • Copyright
  • Privacy Policy
  • Web Accessibility
  • Metro Brand Guidelines & Specs

The Los Angeles County Metropolitan Transportation Authority (Metro) provides transit services and Agency information as a resource to the public and transit customers in Southern California via the internet at,,,,,,,,, and all sub domains containing  Any other use, including reproduction, modification, distribution, transmission, republication or display is strictly prohibited. All content contained on this Metro web site is the property of Metro and is protected by applicable copyright laws.

This information includes, but is not limited to, text in the form of HTML, Adobe® Acrobat PDF files, Microsoft® Office family documents, logos and other trademarked items, maps, graphics or photographic images, marketing materials, including, without limitation, advertisement and database or application content.

The Metro logo is a registered trademark of Metro. Metro trademarks may not be used in connection with any product or service that is not Metro’s, in any manner that is likely to cause confusion among transit customers, or in any manner that disparages or discredits Metro. Other products or company names mentioned herein may be trademarks of their respective owners. Metro diligently protects it intellectual property and will take all steps necessary to prevent non-permitted uses, including, without limitation, responding to claims of copyright infringement. Metro will promptly process and investigate notices of alleged infringement and will take appropriate actions provided at law or in equity.

Metro commissions artists to incorporate artworks into a wide array of transportation projects throughout Los Angeles County. The use of any artwork, artist, project information and images contained on this site is strictly prohibited without the prior written consent of the Metro Art department.

Use of Metro information contained on this website including reproduction, modification, distribution, transmission, republication, display or performance is prohibited without the express written consent of Metro. This prohibition against unlawful or unauthorized reproduction is intended to include all domestic use as well as protections afforded under any international forum or law, including, but not limited to G.A.T.T.

To obtain written consent to use artwork, project information, photographic images, logos, maps or other graphics used on the Metro website, contact the Metro webmaster. Basic usage information, including a description of what the item(s) will be used for, contact information including name, company or organization and publication or project name should be included for each request.

Metro makes no representations of any kind regarding the content of the Metro website. The information contained in the Metro website is provided “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

This website is created and controlled by Metro in the State of California, USA. As such, the laws of the State of California shall govern all matters arising from or relating to the use and operation of the Metro web site and interpretation of the terms and conditions contained herein.

Last Updated: August 1, 2018

The Los Angeles County Metropolitan Transportation Authority (Metro) respects your privacy. The following describes our Privacy Policy in relation to the information you submit via, and how it is used.

Personally Identifiable Information

You decide whether you wish to provide us with Personally Identifiable Information. We have structured our websites so that you may visit us, review a range of information about transportation services including schedules and updates, all without revealing your identity or providing any Personally Identifiable Information. Please note, however, that in order to use certain services offered by the Metro, you must register and provide us with Personally Identifiable Information.

Online Forms

We may request personal information when you submit comments on Metro service or when you submit videos in participating in a survey, poll, blog or live chat. For example, visitors are asked to take a survey on the Our Next LA website.

Email Subscriptions

You may also be asked to provide information when subscribing to an email newsletter, email alerts (through Salesforce Email Studio, WordPress). This personal information may be in the form of your name, email address, phone number, street address, etc. For example, you may be asked to provide an email address and name if you'd like the Agency to respond to input provided via feedback form or survey (through Wufoo forms and Poll Daddy).

Online Accounts and Applications

You may need to register and provide Personally Identifiable Information in order to participate in services such as applying for a job, participating in training/career programs, participating in Transit School tutorials, and more, that require personal information in order to register and complete an application process. This personal information may be in the form of your name, email address, phone number, street address, social security number, driver's license identification number, and more to complete the application process. Online Accounts will require you to create a login identification and password to access personal information you have provided to the service.

Online Orders

You may need to provide Personally Identifiable Information in order to complete online transactions, orders purchasing Metro goods, and services online that require credit card information. For credit or debit card purchases, a customer will be asked to provide contact information (such as name, email address, and shipping address) and financial information (such as credit card number and expiration date). This information is used for billing purposes and to fill orders. If we have trouble processing an order, the information may be used to contact you. We will also share your shipping information with the delivery service you request (USP, U.S. Postal Service, or other delivery companies you select).

Opt Out Procedures

You have certain options to 'opt out' of any of the noted services listed above.

  • You may opt out completely from receiving email communications or edit your email subscriptions by managing your email subscriptions online.
  • You may contact the Metro Employment Office at 213.922.6217 for login and password assistance and request to delete your online account and application.
  • You may contact the WIN-LA program at the Help Desk at 213.922.4357 for login and password assistance.
  • You may contact Metro Transit Count at 213.92.COURT (213.922.6878) if you are having trouble with the online tutorial.

The personal information you voluntarily provide is used to fulfill a request. Metro may use this information to inform you of service information, promotions or other news of value to you as a transit customer. Metro or its contracted vendors do not sell, trade, or rent your personal information to anyone, or disclose personal information except:

When the purpose and manner of the disclosure have been disclosed to you prior to your providing the information; or when disclosure is required by law.

Log Activity for Statistical Analysis

Metro tracks activity and site function on its website in the form of log files on its web servers. These logs are analyzed by third-party statistical analysis software solutions such as Google Analytics, Wordpress - providing visitor activity trend data. The data gathered is used to better organize information contained onsite and to improve the user experience for our customers. These files merely log visitors to the site - usually a standard procedure for hosting companies and a part of hosting services' analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user's movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.

This information is not used to identify our visitors on an individual level.

Cookies and Web Beacons

Cookies are small files which can be placed on your computer by web servers when you visit certain sites; cookie placement helps us increase the website’s general effectiveness for visitors. These files may contain information such as ID's and passwords, personal information, or preferences. During your visit, the server can access these files to help personalize pages or allow you to affect e-commerce more easily. Metro does not set cookies from any page in the domain. Our e-commerce and lobbyist registration pages set cookies with login information only for the convenience of customers who use these areas repeatedly.

Metro uses third party advertisements to support our sites. Some of these advertisers (such as Google AdsenseGoogle AdmobFacebook, and other third-party sites) may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. Cookies are set and read by Google, Facebook, and other third-party sites. This is generally used for geotargeting purposes (showing Los Angeles real estate ads to someone in Los Angeles, for example) or showing certain ads based on specific sites visited (such as showing travel ads to someone who frequents travel sites).

Metro uses Adsense, Admob, Facebook or other third party remarketing, sometimes called retargeting, to market our website(s) across the Internet. Google, Facebook or other third party sites place a cookie on a browser. Google, Facebook or third-party sites read cookies and may present a Metro ad on a 3rd party site. You may opt out of Google’s remarketing by visiting the Google Ad Settings page. If you are concerned about 3rd party cookies presenting ads by Google and other ad networks, you may visit a broader opt-out page at the Network Advertising Initiative. You may opt out of Facebook remarketing by visiting Facebook Ads Preferences.

If you are concerned about privacy, you may set up your browser not to accept cookies, or you can delete them from your hard drive once you leave the section. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts. By using Metro's website, you consent to the collection and use of information as described above. You can opt out of Google tracking at any time by visiting the Google Ad Settings page. You can opt out of Facebook tracking at any time by visiting Facebook Ads Preferences

Metro also uses Hotjar to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

You will be informed of any changes to the policy as it relates to your personal information.


Metro provides links to other websites to our customers and does not share any personal information with these entities. Metro provides links to external sites for services provided by Metro contractors, such as e-commerce. These sites are subject to Metro's privacy policy. We also provide links to selected sites unconnected to Metro, such as other transit providers and visitor centers; local, state, and federal government agencies; and academic and research organizations. If you follow these links, you are leaving the Metro site and are subject to the privacy policies of those sites. Note that the links we provide to outside sites are offered for your convenience. Metro takes no responsibility for outside sites' content or policies.

About Nextrip

Nextrip is a service designed to help take the guesswork out of bus and rail arrivals and help you to get to your stop at the same time as your bus or train. Nextrip uses satellite technology to find the specific location of a bus or train; then sends the estimated arrival time to a particular stop via cell phone, website or other mobile devices.

Nextrip uses Global Positioning Satellite (GPS) technology and advanced computer modeling to track buses and trains on their routes. Taking into account the actual position of the transit vehicles, their intended stops, and the typical traffic patterns, Nextrip predicts arrivals with a high degree of accuracy. Estimates are updated constantly as vehicles are tracked.

'Go Metro' Mobile App

The application uses your precise current location via GPS (global positioning system) or other network location sources like Wi-Fi and cell towers. In order to use these location services they must be turned on and available to your device. Location data provided by any external services (such as Google Maps or the Metro Trip Planner) is for basic navigational purposes only and is not intended to be relied upon in situations where precise location information is needed. Neither Metro, nor its agents, nor any of its content providers guarantee the availability, accuracy, completeness, reliability, or timeliness of stock information, location data or any other data displayed by any external services.

Metro does not collect or store personal information from customers downloading, installing or using our 'Go Metro' mobile applications for iPhone, iPad, or Android. Customers who want to provide feedback via the 'Report A Bug' button in the application have the option to provide contact information ONLY if they'd like a reply. Device model and a current operating system are collected for troubleshooting, this response is sent by email.

In the event the application crashes, a ‘crash log file’ is automatically generated and sent to Go Metro’s cloud server. Device model, current system version, time of the crash, and crash report (a text file which consists of errors/exceptions logs on what cause the app crashed) is collected for troubleshooting - no personal information is collected or sent to Go Metro cloud servers.

Event tracking is utilized to provide information for the My Metro feature and to support improved future application design. Various buttons, links, and actions are logged and sent to the Google Analytics server to determine feature usage, content usage, and app behavior. If a data connection is not available, data is temporarily stored on the device until a data connection is established, at which point, data is sent to Google Analytics servers - no personal information is collected or sent to Google Analytics.

The following is a complete list of all events the app is tracking and sending to Google Analytics:

  • Trip Planner: input text into the search box, opening the contacts list, performing a search, select 'Trip From', select 'Trip To', opens Nextrip arrivals, and opens a live map
  • Bottom Navigation: open My Metro, open Maps, open Menu, and open Map Options
  • Top Navigation: Open Menu
  • Map View: select Metro Map, select Street Map, and select 511 traffic
  • My Metro: select any previous itineraries, select any favorites trips, maps, stations/stops, or lines
  • More: call Transit Info phone number, call Metro Transit Security phone number, call the TAP Help phone number, turn on/off map notifications, and turn on/off Nextrip notifications

In-App Advertising

Go Metro includes banner advertising powered by Admob, a third-party mobile advertising service, that uses location information while using the App. Metro does not have access to or collect your personal information to present advertising.

In-App Purchases

Metro offers contents for purchase within the Go Metro app. Terms and conditions of the purchase and usage of content will be governed by the App Store (Apple App Store and/or Google Play Store) associated with your App Store account. Requests for refunds will be processed through the App Store. If you have previously made an In-App purchase and would like to restore or download it, sign-in to your App Store account associated with the purchase to see the option to restore it. Metro does not have access or collect your App Store account information. 

Notifications & Beacons

Metro will send messages in the form of mobile notifications or promotional contents through the Go Metro app. The App may use location information to display notifications or promotional contents. Also, messages may be activated by Beacon devices in public space, which communicates location, transit, or event information. To manage notifications for Go Metro, go to the notifications area in the settings for your device and select Go Metro.

Metro is committed to providing accessible online information (per Section 508) by conforming to WAI's Web Content Accessibility Guidelines. Please note that technology constantly changes, so we’ve established the following baseline with which our Internet content should be viewed.

Browsers is best viewed with the most current version of all major browsers. 

Plug-ins is best viewed with the most current version of all recommended plugins. These plugins are free for download.

In addition to information provided on standard web pages, Metro offers content in various formats. Although not required to access our core information, this supplemental information requires plug-ins*, or add-ons to your standard browser in order to access. To utilize this supplemental information, you may be prompted to download the following plug-ins or software:

  • Adobe Acrobat Reader provides the ability to access Portable Document Format (pdf) files. Examples of added browser functionality includes (but not limited to) viewing, printing, zoom and form completion;
  • Adobe Flash Player provides the ability to access Shockwave Files (swf) via your browser. Flash files offer the added capability of viewing interactive content such as animation, video, self-contained multimedia experiences. 99 percent of all browsers have this plug-in installed;
  • Apple QuickTime Playerprovides the ability to access QuickTime (.mov) format files;and
  • Windows Media Player provides the ability for users to access Windows media (.wmv, mpeg, etc) files from within your browser


  • Microsoft Office applications a small number of files are published by Metro in the Word, PowerPoint or Excel format (.doc, .ppt, xls). These files required that the user have these Office applications resident on their computer to view these files.
  • If you do not have Microsoft applications, you can still view document directly in your browser. Please use the text box below to copy-and-paste the URL of the document below:

    Enter URL address of a .pdf, .doc, .xls or .ppt document

Screen Readers

A screen reader is a software application that attempts to identify and interpret what is being displayed on the computer screen. Various assistive devices and softwares have varying levels of functionality and thus might not be able to fully support an accessible document. 

Keyboard Commands (shortcuts)
A series of keyboard commands have been programmed into the global navigation and our web pages:

  • TAB and SHIFT + TAB - navigate the main tabs
  • DOWN/UP ARROWS - open and close the main menu
  • DOWN/UP ARROWS -  travel from section to section
  • TAB - travel from link to link

The following is a list of commercial and open source software, along with some general recommendations and limitations:

General Accessibility recommendations and limitations
Product License PDF Support PDF Table Support Notes
JAWS 8 and Above Commercial Yes Yes Complete accessibility functionality
Window Eyes 7.1 Commercial Yes Limited Ignores Scope Attribute in Table Cells
NVDA Open Source Yes Limited Takes a long time to process large files; row and column headers are not read
AccessiblePDF Freeware No No Relies on converting PDF files to either HTML (web view) or text (text view). Conversion does not retain table structure.
Microsoft Narrator Included with Windows No No Does not support table functions
WebAnywhere Open Source No No Web based reader that relies on Google conversion of PDF documents. Converted documents do not retain table structure.
Fire Vox Open Source No No May read HTML Versions, Supports Table Functions. Can convert PDFs to HTML using Acrobat Pro, or Adobe's free online converter.
Online conversion tools for Adobe PDF documents Free Service N/A N/A Converts PDF documents into HTML retaining structure from a Tagged PDF. Can be read by an open source web screen reader such as Fire Vox


*A plug-in is an application that provides additional functionality to the standard browser.

Metro Brand Guidelines & Specs

Metro Writing & Style Guide

The Metro Writing & Style Guide has been developed to encourage greater consistency in Metro’s written communications, for external and internal audiences. Its goal is to provide a correct set of communication standards commensurate with Metro’s overall mission.

Metro Writing & Style Guide

Metro Logo Guidelines

Our logo is a unique, registered trademark; only the official logo with the ® should be used. Because the integrity of any logo depends on consistent usage, the Metro Logo Guidelines detail the correct standards of use. 

Metro Logo Guidelines
Download Metro Logo


Video Guidelines

Metro provides video to our customers via our public-facing website, Metro currently uploads all videos to YouTube and embeds them on our site. Visit Metro's YouTube channel for a complete listing of our latest videos.

Video should be provided in the following specifications

  • Dimensions: 1920 x 1080 (1080p) or higher;
  • Encoding: .mp4 or .mov with H.264
  • Provide captions in .srt format for publishing. For additional caption preparation details including sample files, visit YouTube's website.
  • Provide highest quality source content in AVI, WMV or QuickTime format encoded for web use (uncompressed content will be too large); and
  • Refer to YouTube specifications for additional uploading videos and size/duration information.

All videos considered for addition to must meet the following requirements

  • All video or multimedia must be approved by Communications (your Marketing Account Executive) for content;
  • Visually, all content must adhere to Metro branding standards (Metro Style Guide and logos provided upon request);
  • To adhere to Section 508 Accessibility Guidelines that bind all government agencies, all videos must contain captioning. This transcript or script despites dialog and action contained in the video for use by customers with disabilities using assistive technology; and
  • Should contain an approved Metro logo in the outro (fade in/fade out provided upon request)

Assets for video

(Click on thumbnail for larger size and to download)

Metro Brand Guidelines: Video Metro Brand Guidelines: Video
M Mark Opening - JPG Format M Mark Opening
JPG Format
M Mark Closing - JPG Format M Mark Closing
JPG Format
M Mark Closing - JPG Format M Mark Closing (El Pasajero)
JPG Format
Metro Video Watermark 4:3 Ratio Metro Video Watermark 4:3 Ratio
PSD Format
Metro Video Watermark 16:9 Ratio Metro Video Watermark 16:9 Ratio
PSD Format
Metro Video Assets Metro Video Assets
ZIP Format with these file types: JPG, EPS, PDF; PSD (Watermark)
M Mark Opening - JPG Format M Mark Opening
JPG Format
1280 × 720
M Mark Closing - JPG Format M Mark Closing
JPG Format
1280 × 720
M Mark Closing - JPG Format M Mark Closing (El Pasajero)
JPG Format
1280 × 720


Photography Guidelines

Metro provides photos to our customers via our public-facing website, Photos should be optimized for web in JPEG format.

Photos should be provided in the following specifications

  • Maximum width - 600 pixels, maximum height - 600 pixels
  • Portrait, landscape, or square ratio
  • 72 DPI resolution optimized for web at VERY HIGH Quality (80%)
  • Metro web staff can also optimize photography, please supply photos to Account Managers

All photos considered for addition to must meet the following requirements

  • Do not include captions (text) on the final photo, text captions should be handled by HTML
  • Photos with people should be accompanied by a model release
  • You must have rights and give Metro rights to display photo
  • Should contain an approved Metro logo in the outro (fade in/fade out provided upon request)
Metro Brand Guidelines: Photography Metro Brand Guidelines: Photography
Model Release & Consent Agreement- English Metro Model Release
Model Release & Consent Agreement- Spanish Metro Model Release (Spanish)


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